The only people I ever talk to in elevators are friends and babies. Certainly not strangers, especially in Japan. But I’ve been challenged to think about how I would describe this blog to an inquiring-but-not-necessarily-caring stranger, in the time it takes to ride an elevator, were such a socially-inappropriate elevator conversation to occur.
Why? Well, this project is still in its infancy and I want to focus on quality writing from day one, so I’m off to blogging boot camp. I stumbled upon a community of blogger-writers over at “Yeah Write,” and decided to join their “31 Days to Build a Better Blog” challenge. I’m kind of in the wrong time zone for this, so I’m already technically a day behind, but here goes day one, the “Elevator Pitch” in 150 words or less.
If you’re a fellow blogger reading this and it sounds like a good idea, feel free to join me for the “ride” and think about how you’d pitch your own blog along the way…
Because this is meant to be a conversation, I’m going to write it out in dialogue form, since just quoting an About-Page-like blurb would probably make me sound like a robot or an over-enthusiastic salesperson. Here’s how I imagine the conversation might go…
Step one: Give a short, punchy synopsis:
“So, you write a blog?”
“Yeah, it’s called “Breaking Moulds.” It’s a new project, an adventure of the mind, to explore my compulsive tendency to break moulds in areas like faith, gender, and video games.”
Step two: If they haven’t fallen asleep immediately, proceed with caution:
“Huh, sounds interesting…”
“Thanks. I just got tired of having superficial conversations about the weather, you know, and I really want to get to the heart of matters with strangers.”
Step three: If they’re still tracking with you, and haven’t reached their floor yet, move in for the kill.
“So, what kind of stuff do you write about?”
“Well, my latest article was called “The Gospel of Hate,” about how Christians generally have way too much hate and not nearly enough love for people, as illustrated by their response to the gay marriage debate in America. You can check it out, if you’re interested. (note: this description changes each time, obviously, depending on what your latest post was.)
“Yeah, that sounds really cool, I wish we could talk more but we’re almost at my floor. What’s the address?”
“Breaking Moulds Dot Com. Canadian spelling, so don’t forget the “u!”
“Breaking Moulds, got it. Have a good one!”
Step four: Wait until they’ve left the elevator and the doors have shut before you do a happy dance. If you intentionally missed your floor along the way, so as not to cut the conversation off prematurely, re-press the appropriate floor button and continue on course.
That’s all, folks. Please do let me know what you think of my pitch: If you were the stranger in the elevator with me, would you be hooked, or would you be praying for your floor to come sooner? Any critiques, suggestions or ideas?
Also, if you want to give it a shot, post your “Elevator Pitch” in the comments below and I promise to give you some honest and hopefully helpful feedback. Cheers!